Abandoned carts & email flows
Cart recovery scenarios with real numbers.
An abandoned cart isn't a lost sale — it's the easiest win
In Greece, 65–80% of carts are abandoned.
Not because the user doesn't want the product. Something interrupted the flow.
A proper recovery sequence wins them back.
1) Why users abandon carts
Common reasons:
- unclear shipping cost
- unknown delivery time
- friction in checkout
- comparing shops
- leaving from mobile and forgetting
Abandonment is a signal, not a rejection.
2) The classic 3-email recovery flow
- Email #1 — 30 minutes Simple reminder.
- Email #2 — 6–12 hours Answer objections (shipping, delivery, payments).
- Email #3 — 24–48 hours Small incentive (free shipping threshold / small gift).
"You don't win with pressure. You win by removing friction."
3) Real recovery numbers (Greece)
- 45–70% open rate
- 10–25% click-through
- 8–20% recovery rate
Strongest categories: fashion, cosmetics, accessories
4) What each email must contain
- Email #1 → reminder
- Email #2 → answers
- Email #3 → incentive
Short, visual, clear.
5) Mistakes to avoid
- too many emails
- fake urgency
- big discounts that devalue products
- no product images
- corporate tone
Bottom Line:
Abandoned cart flows bring back sales you would have lost.
Remind → answer → motivate. Recovery becomes a predictable source of revenue.