Notes.
Thoughts, process, and things we learn along the way.
Web Design
What makes a website convert
Core conversion pillars: structure, trust, clear CTAs.
Website Development Cost: What You Pay For (and Why Prices Vary)
Transparent breakdown of costs and deliverables.
Core Web Vitals in practice (no myths)
Practical steps for meaningful speed.
Writing a homepage that converts
Structure, messaging and CTAs for effective homepages.
Mobile-first in practice (not as a buzzword)
Designing for the environment where decisions actually happen.
Accessibility that also helps SEO
a11y practices that improve UX and rankings.
E-commerce
Shopify or Headless Shopify? What actually fits a modern business
A comparison of two e-commerce paths for companies that want growth.
What increases e-shop conversion
Checkout UX, trust, offers and measurement.
E-shop cost in Greece
One-off vs recurring costs, apps and support.
Payments & shipping in Greece: what to watch
Gateways, cash-on-delivery, shipping pricing.
Product content that sells
Specs, benefits, visuals that convert.
Abandoned carts & email flows
Cart recovery scenarios with real numbers.
SEO
What is SEO and how does it work?
What SEO means, how search engines discover and evaluate pages, and which fundamentals build meaningful organic visibility.
On-page vs Technical: what matters first
Prioritization for faster, safer impact.
How much does SEO cost in 2026?
Indicative SEO pricing in Greece, what different budgets can realistically cover and what to look for before choosing an SEO partner.
Keyword research for the Greek market
Intent, volume, EL/EN queries and seasonality.
Local SEO: how nearby customers find you
How Google decides which businesses to show in local search, and what your Google Business Profile, your reviews and your website contribute.
Schema (Product/Service/FAQ) step-by-step
Practical snippets and validation checks.
Internal linking that works
Link structure for authority & crawl efficiency.
SEO reporting that matters (not vanity metrics)
KPIs, goals and reading the data.