Notes.
Thoughts, process, and things we learn along the way.
Web Design
What makes a website convert
Core conversion pillars: structure, trust, clear CTAs.
Website Development Cost: What You Pay For (and Why Prices Vary)
Transparent breakdown of costs and deliverables.
Core Web Vitals in practice (no myths)
Practical steps for meaningful speed.
Writing a homepage that converts
Structure, messaging and CTAs for effective homepages.
Mobile-first in practice (not as a buzzword)
Designing for the environment where decisions actually happen.
Accessibility that also helps SEO
a11y practices that improve UX and rankings.
E-commerce
Shopify or Headless Shopify? What actually fits a modern business
A comparison of two e-commerce paths for companies that want growth.
What increases e-shop conversion
Checkout UX, trust, offers and measurement.
E-shop cost in Greece
One-off vs recurring costs, apps and support.
Payments & shipping in Greece: what to watch
Gateways, cash-on-delivery, shipping pricing.
Product content that sells
Specs, benefits, visuals that convert.
Abandoned carts & email flows
Cart recovery scenarios with real numbers.
SEO
SEO in practice: no magic
Methodology: research, on-page, technical, content, links.
On-page vs Technical: what matters first
Prioritization for faster, safer impact.
SEO cost & how to evaluate offers
What you pay for, benchmarks, proposal red flags.
Keyword research for the Greek market
Intent, volume, EL/EN queries and seasonality.
Local SEO for small businesses: how customers find you on Google Maps
Maps, NAP, reviews, local promotion.
Schema (Product/Service/FAQ) step-by-step
Practical snippets and validation checks.
Internal linking that works
Link structure for authority & crawl efficiency.
SEO reporting that matters (not vanity metrics)
KPIs, goals and reading the data.